Date: 19th March 2019
A Unique Selling Proposition (USP) refers to the Unique Benefit that your product or service has, to enable it to stand out from the competition.
The USP must be a feature that highlights benefits that are meaningful to your target market.
Your business could base your USP on a variety of issues – such as product attributes, price, placement strategy, or promotional strategy. These are the 4 “P’s” and it is the manipulation of these elements that sets you apart from your competition.
If you have a meaningful USP then you have:
Contact me to help you develop your own USP.
For further reading, examples and information refer to Rosser Reeves, Ted Bates, Theodore Levitt, Harvard Business Review and many others.
Posted in: Secrets of Success Blog